Television experience and political discussion on Twitter: exploring online conversations during the 2014 Brazilian presidential elections

Abstract This empirical study aims to investigate the characteristics of the conversation and political discussion on Twitter during the last televised presidential debate in the first round of the Brazilian elections in 2014. Television experience, political participation, and Twitter dynamics were considered for the examination of different kinds of engagement in 100,000 messages collected during the debate. The aim was to identify peaks of user engagement, linking these specific moments and evaluating how the characteristics of the communicative environment may have affected the discourses built around the debate.

摘要 本实证研究旨在探究2014年巴西大选首轮电视总统辩论期间，推特（Twitter）平台上的对话与政治讨论特征。研究收集了该辩论期间产生的10万条推文，结合电视收视体验、政治参与度与推特平台动态，分析不同类型的用户参与行为。本研究旨在识别用户参与峰值，关联这些关键时段，并评估传播环境特征如何影响围绕该辩论构建的话语体系。