Positioning and identity in digital discourse. An introduction

The present paper provides a brief introduction to identity, positioning and ideologies in studies on digital discourse and the digital transformation. Following an overview of research on central problems relevant to knowledge communication and knowledge dissemination, the article gives an outline of the individual case studies selected for inclusion in this special issue.

本文简要介绍了数字话语研究与数字转型研究领域中的身份（identity）、立场定位（positioning）与意识形态（ideologies）。在对与知识传播（knowledge communication）及知识扩散（knowledge dissemination）相关的核心问题的现有研究进行综述后，本文进一步概述了本特刊遴选收录的各项独立案例研究。