Automotive ad spend on television in Australia 2019-2021
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The expenditure on television advertising of the automotive category in Australia increased by 26 million U.S. dollars (12.28 percent) in 2021 in comparison to the previous year. This was the first time during the observed period that the advertising spending has increased in Australia.For more insights about advertising in Australia: In 2021, in comparison to the ad expenditure of the automotive category on television, the ad expenditure of the automotive category on internet was lower and on newspapers it was considerably lower.
在2021年,与上一年度相比,澳大利亚汽车类别在电视广告上的支出增加了2.62亿美元(12.28%)。这在该观察期内是首次出现广告支出在澳大利亚增加的情况。欲了解更多关于澳大利亚广告的见解:在2021年,与电视上汽车类别的广告支出相比,汽车类别的互联网广告支出较低,而在报纸上的广告支出则显著较低。
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