Clickstream Panel/Data Feed (Desktop and Mobile)

Comscore's Clickstream is an essential digital asset that captures a granular, record-level view of online browsing activity, delivering valuable clickstream data that logs each Panelist's digital journey across desktop and mobile devices. Utilize the Clickstream dataset to gain valuable insights and conduct in-depth market analysis, empowering data-driven decisions that capture real-time consumer behavior across global digital platforms. <br/>

**Use Cases**

1. Targeting - Ability to activate and create Audience Targets based on Internet consumption behaviors and / or Demographics. (Requires User to leverage this data as a seed set for targeting - Users are required to remove Panelists from any Targets created).
2. Matching - This Panel can be matched to other datasets through a 3rd party identity resolution service (ex. Blockgraph, Experian, or LiveRamp).
3. Measure and trend Internet consumption habits of a population or specific cohort. Applicable to Marketers, Financial Services, Researchers, etc.
4. Consumer Journey - time series measurement of the path to purchase including all the sites that influenced a Panelist on their path to conversion.
5. eCommerce - Measure performance of Retailers including top of funnel metrics (visitation), mid funnel (engagement at each step), and bottom funnel (conversions).
6. Competitive Intelligence - Track competitors and compare trends.

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**Privacy Compliant**

All data is privacy-compliant and collected from opted-in participants, adhering to strict regulatory standards to ensure user privacy. Empower your audience insights with Comscore’s trusted Clickstream data to drive strategic growth and digital transformation.

<br/>**Panel Size**

The Clickstream dataset from Comscore provides unparalleled insights for Market Analysis, offering granular, record-level clickstream data sourced from a robust global panel of approximately 950,000 users. This dataset is Comscore's definitive Digital asset that powers critical products, including Media Metrix, by capturing a comprehensive view of browsing behavior across desktop and mobile devices.

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**Global Coverage**

Access data from 30+ countries, with specific coverage for desktop (24 countries) and mobile (10 countries).

Desktop: Argentina, Australia, Brazil, Canada, Chile, Colombia, Finland, France, Germany, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, New Zealand, Norway, Peru, Singapore, Spain, Sweden, Switzerland, United Kingdom, United States, Vietnam.

Mobile: Argentina, Brazil, Canada, France, India, Italy, Mexico, Spain, United Kingdom, United States (iOS/Android, market-dependent composition).

<br/>NOTE: For more information including pricing, please contact: [[e-mail]](mailto:[e-mail])

康姆斯科（Comscore）点击流（Clickstream）数据集是一项核心数字资产，可捕获细粒度的记录级在线浏览行为视图，记录每一位面板参与者在桌面与移动设备上的数字浏览轨迹，并输出高价值的点击流数据。借助该点击流数据集，可获取极具价值的洞察结果并开展深度市场分析，助力基于数据的决策制定，精准捕捉全球数字平台上的实时消费者行为。<br/>

**应用场景**

1. 受众定向：可基于互联网消费行为与/或人口统计特征创建并激活受众定向群体。（要求使用者将该数据作为定向种子集——且必须从所创建的定向群体中移除面板参与者）
2. 数据匹配：可通过第三方身份解析服务（例如Blockgraph、益百利（Experian）、LiveRamp）将该面板数据集与其他数据集进行匹配。
3. 消费习惯监测与趋势分析：可对整体人群或特定群体的互联网消费习惯进行监测与趋势研判，适用于营销人员、金融服务机构、研究人员等群体。
4. 消费者旅程分析：可对购买路径进行时序测量，涵盖影响面板参与者完成转化的所有相关站点。
5. 电商绩效监测：可评估零售商的运营绩效，涵盖漏斗顶层指标（访问量）、漏斗中层指标（各环节参与度）以及漏斗底层指标（转化量）。
6. 竞争情报分析：可追踪竞争对手动态并对比行业趋势。

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**隐私合规保障**

所有数据均来自已同意参与的受访者，采集过程严格遵循严苛的监管标准以保障用户隐私。依托康姆斯科值得信赖的点击流数据赋能受众洞察，可驱动战略增长与数字化转型。

<br/>**样本规模**

康姆斯科点击流数据集拥有约95万名全球面板用户，可提供细粒度的记录级点击流数据，为市场分析提供独一无二的洞察支持。该数据集作为康姆斯科核心数字资产，通过全面覆盖桌面与移动设备的浏览行为，为包括Media Metrix在内的关键产品提供算力支撑。

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**全球覆盖范围**

可获取30余个国家的数据集，其中桌面端覆盖24个国家，移动端覆盖10个国家。

桌面端覆盖国家：阿根廷、澳大利亚、巴西、加拿大、智利、哥伦比亚、芬兰、法国、德国、印度、印度尼西亚、爱尔兰、意大利、日本、马来西亚、墨西哥、新西兰、挪威、秘鲁、新加坡、西班牙、瑞典、瑞士、英国、美国、越南。

移动端覆盖国家：阿根廷、巴西、加拿大、法国、印度、意大利、墨西哥、西班牙、英国、美国（iOS/Android，用户构成因市场而异）。

<br/>**注**：如需了解包括定价在内的更多信息，请联系：[[e-mail]](mailto:[e-mail])

搜集汇总

背景与挑战

背景概述

该数据集是Comscore提供的全球点击流数据，覆盖30多个国家的桌面和移动设备浏览行为，样本量约95万用户，支持市场分析、消费者旅程追踪等多种商业应用，且严格遵循隐私合规标准。