Media panel 1995/96 - V63-33y

The Media Panel Program (MPP) is located at the University of Lund in Sweden. It is a long-term research program focused on basic aspects of the mass media use by Swedish children, adolescents and young adults, as well as on the causes, consequences and effects of that media use. The program was founded by professors Karl Erik Rosengren and Sven Windahl in 1975, after a series of preliminary studies. Since 1995, the program has been directed by professor Ulla Johnsson-Smaragdi. Data have been collected in Malmö (an industrial city in southern Sweden; some 230 000 inhabitants) and Växjö (a college and cathedral town in southern Sweden; some 60 000 inhabitants). The techniques used for data collection include mail and classroom questionnaires, personal interviews, essays written by school children at school, archival data, focused interviews, and long, in-depth conversations with a small number of type-representative individuals. For children and adolescents in grade 3-9 (age 10 to 16) in the compulsory school system, class room questionnaires were used. For older adolescents and young adults, as well as for parents, mail questionnaires were used. School grades and similar data were culled from school archives. During a long period of continuous research the MPP group has produced a data bank in which a large mass of data related to individual media use, its causes, effects and consequences are stored, covering a number of cohorts and panels of children and adolescents passing through the school system and into work or continued studies during their early adulthood. In all, the bank contains data about: some 5 000 children, adolescents and young adults; their family background, activities and relations; their relations to peers and their school experiences (including school grades etc.); their media use, life styles, present occupation and activities, as well as their plans for the future. Relevant data from their parents have also been collected on several occasions.

Year of data collection 1995/1996. Cohort: Växjö, born in 1963, 33 years old.

媒体面板项目（Media Panel Program，MPP）坐落于瑞典隆德大学。该项目为长期研究计划，聚焦瑞典儿童、青少年与青年群体的大众媒介使用基本状况，同时探究此类媒介使用行为的成因、结果与影响。本项目由卡尔·埃里克·罗森格伦（Karl Erik Rosengren）与斯文·温达尔（Sven Windahl）两位教授在一系列预研究的基础上，于1975年创立。自1995年起，项目由乌拉·约翰松-斯马拉格迪（Ulla Johnsson-Smaragdi）教授主持。
数据采集工作在马尔默（瑞典南部工业城市，人口约23万）与韦克舍（瑞典南部大学城与主教城，人口约6万）两地开展。数据采集技术涵盖邮寄问卷与课堂问卷、个人访谈、在校学生撰写的随笔、档案数据、焦点访谈，以及针对少量典型代表个体开展的长时间深度访谈。针对义务教育体系中3至9年级（年龄10至16岁）的儿童与青少年，采用课堂问卷采集数据；针对年龄稍长的青少年、青年群体及家长，则采用邮寄问卷采集数据。学业成绩及同类相关数据均从学校档案中提取获取。
在长期持续的研究进程中，MPP项目团队构建了一座数据库，存储了大量与个体媒介使用行为及其成因、影响和结果相关的数据，覆盖多队列、多追踪组的儿童与青少年群体——这些群体先后完成义务教育，随后步入职场或继续深造，进入成年早期阶段。该数据库总计收录约5000名儿童、青少年与青年的相关信息，内容包括其家庭背景、日常活动与社会关系、同伴交往及校园经历（含学业成绩等）、媒介使用情况、生活方式、当前职业与活动，以及未来规划。此外，项目团队还多次采集了这些受访者父母的相关数据。
数据采集年份为1995/1996年。队列信息：韦克舍群体，出生于1963年，时年33岁。