Mass Media Survey 2017

This data set is taken from the "Mass Media Survey 2017", which was conducted by Statistics Norway (SSB). Since 1967, Statistics Norway has conducted sample surveys on the use of mass media. Since 1991, Statistics Norway has conducted quarterly surveys annually with a cross-section selection of persons between 9 and 79 years. The purpose of the survey is to provide an overall presentation of Norwegians' use of various types of mass media and the availability of such media. The results are published annually in the Norwegian Media Barometer (www.ssb.no/medie). The media use survey will measure Norwegians' use of different mass media over a whole year, and the data capture is therefore carried out quarterly throughout the year, with four equal sub-committees per quarter. Most of the interviews were conducted during the first three weeks of March, June, September and December. The interviews are distributed on all weekdays in order to provide a picture of seasonal variations in media use.

For the survey in 2017, a sample of 3247 people aged between 9 and 79 was drawn. A good 57 per cent of the gross sample responded to the survey. The main reason for apostasy was that one could not get in touch with people in the sample, then that people did not want to participate. There are younger people, especially the age group 25-44 and people with low or no education who are difficult to get into the survey. In Statistics Norway's media surveys, the interview is daily. That is, one asks the participants about their media behavior one particular day of the week. In order to get a good picture of the media use, it is important to get an even distribution of interviews on the different weekdays, something you managed in 2017.

本数据集取自挪威统计局（Statistics Norway, SSB）开展的《2017年大众传媒调查》。自1967年起，挪威统计局便针对大众传媒使用情况开展抽样调查；自1991年起，该局每年开展季度抽样调查，针对9至79岁人群选取截面样本。本次调查的核心目标是全面呈现挪威民众对各类大众传媒的使用情况及相关传媒的可得性现状，调查结果每年以《挪威媒体晴雨表》（www.ssb.no/medie）的形式对外发布。

本次媒体使用调查旨在覆盖挪威民众一整年的媒介使用行为，因此全年按季度开展数据采集，每季度设置四个均等的子调查组。绝大多数访谈于每年3月、6月、9月及12月的前三周内完成，且访谈均匀分布于各个工作日，以完整呈现传媒使用的季节差异特征。

2017年本次调查共抽取3247名9至79岁的受访者，总样本的有效应答率约为57%。受访者拒访的首要原因是无法联系到抽样对象，其次为受访者不愿参与调查。其中年轻群体，尤其是25至44岁年龄段人群及受教育程度较低或无学历背景的人群，较难纳入本次调查。挪威统计局的媒体调查采用每日访谈模式，即向受访者询问其当周某一特定工作日的传媒使用行为。为精准反映传媒使用全貌，需确保访谈在各工作日均匀分布，2017年的调查顺利达成了这一要求。