快手平台河南省护肤子类目成交占比分析数据

采集快手平台订单数据并展开精细计算，了解护肤行业各子类目在河南省的销售情况，精准洞察市场需求，帮助从业者们能够清晰把握该省各子类目产品的热度与偏好，在产品研发、产能调配、市场布局等多方面做出科学决策，进而推动整个护肤行业从同质化竞争走向精细化、差异化运营。数据收集：收集快手平台24年1月-10月河南省销售相关的数据，包括订单来源、订单号，订单创建时间，三级类目等。
数据处理：对数据进行清洗、删除重复数据，处理缺失值，识别和处理异常值，确保数据的准确性和一致性。
数据分析：对数据进行统计分析，统计河南省护肤行业各子类目成交量，然后通过字段“三级类目”分别进行数据分析，唇部精华成交占比=唇部精华成交量/总成交量，以此类推。计算出各子类目在河南省的成交占比，重点成交类目喷雾，唇部精华，面部精华。

This dataset collects and conducts refined calculations on order data from the Kuaishou platform, aiming to understand the sales performance of each sub-category of the skincare industry in Henan Province, precisely gain insights into market demands, and help industry practitioners clearly grasp the popularity and consumption preferences of products under each sub-category in this province. This enables evidence-based scientific decision-making across multiple dimensions including product R&D, production capacity allocation, and market layout, thereby driving the entire skincare industry to transition from homogeneous competition to refined and differentiated operations.

Data Collection: Sales-related data of Henan Province from January to October 2024 on the Kuaishou platform was collected, including order source, order ID, order creation time, "three-level category", and other related fields.

Data Processing: The collected data was cleaned, duplicate records were removed, missing values were handled, and outliers were identified and processed to ensure the accuracy and consistency of the dataset.

Data Analysis: Statistical analysis was conducted on the dataset. First, the transaction volume of each sub-category of the skincare industry in Henan Province was counted. Then, targeted analysis was carried out based on the "three-level category" field. For instance, the transaction share of lip serum = transaction volume of lip serum / total transaction volume, and the same logic applies to other sub-categories. The transaction share of each sub-category in Henan Province was calculated, with key transaction categories including skincare spray, lip serum, and facial serum.

搜集汇总

背景与挑战

背景概述

该数据集包含快手平台2024年1月至10月河南省护肤子类目的成交数据，涵盖唇部精华、面部精华、喷雾等多个子类目的成交量和占比。数据规模为1412条，适用于分析河南省护肤市场的销售情况和市场需求，帮助从业者做出科学决策。