Twitter As a Professional Development Tool for Physicists

Social media is ubiquitous in popular culture and is used by individuals and businesses to build a brand and interact with customers, but it is much more than a repository for advertising and banal statements about the state of an individual's lunch choices. Twitter, in particular, can be used to develop professional connections, share news regarding research and teaching, and collaborate with colleagues around the world in real time. This can be especially important for faculty teaching in smaller departments, where the opportunities for professional interactions with diverse colleagues are limited, although physicists from departments of all sizes can benefit from effective use of Twitter.

社交媒体在流行文化中无处不在，个人与企业均可借助其打造品牌形象、与客户开展互动，但它绝非仅用于存储广告内容与关于个人午餐选择这类平庸日常动态的资料库。推特（Twitter）尤其可用于拓展职业人脉、分享科研与教学相关资讯，以及与全球各地的同事进行实时协作。这一点对于在小型院系任教的教职员工尤为关键——这类群体与不同背景同事开展职业互动的机会相对有限，尽管各规模院系的物理学家均可通过高效使用推特获得收益。