Life Styles (Men)

Life orientation and consumer habits of men.

Topics: 1. Life orientation and life style: The topics of the first
part of the survey were all obtained by means of scales which in part
were structured very extensively. Importance of areas of life;
satisfaction with selected areas of life; importance of selected
behaviors for a successful and happy marriage; importance of selected
marriage motives for men; attitude to money and health; attitude to
selected behaviors in leisure time; most important personal leisure
activities; frequency of conducting these leisure activities;
indicators for a successful person; vacation motives and preferred
behaviors on vacation; psychological self-characterization as a man;
political attitudes; satisfaction with studies or work; most important
demands of occupation; attitudes to sex; attitude to marriage and the
relation of partners through life; attitude to body care and use of
cosmetic products.

2. Purchase of articles of clothing: purchase month and purchase price
of the articles of clothing purchased in the last 12 months; purchase
at regular price or in end-of-season sale; description of articles of
clothing purchased or received as gift; the material out of which the
article of clothing was made; type and name of business; occasion on
which the article of clothing is worn; satisfaction with current
clothing offering; most important criteria for the selection of things
to wear (scale); frequency of use of selected articles of clothing;
description of personal clothing style by means of a scale; brand
reputation of men´s clothing stores and manufacturers of menswear;
demands on optimum clothing (scale).

3. Miscellaneous consumer habits: number, type and engine displacement
of cars in household; use of brand service stations as well as
full-service or self-service service stations; preferred brand of fuel;
personally conducting maintenance of the motor vehicle and place of
purchase of motor oil; type of shaver preferred; products for body
cleansing or body care used; type and frequency of use of alcohol;
preferred brands of beer and alcoholic drinks; criteria of choice in
purchase of sparkling wine or champagne; furnishing of household with
photo and radio as well as hifi equipment and specification of
manufacturer; possession of do-it-yourself machines or drills and their
manufacturer; type of bank connection; possession of a credit card;
completed private health insurance or life insurance; possession of
personal computers; smoker or non-smoker; preferred tobacco product and
preference for filter or non-filter cigarettes.

4. Miscellaneous: housing situation; party preference; desire for
children; parents or school as source of education about birth control;
should children be more successful than their parents; degree of
familiarity and frequency of use of magazines; clothing size.

Demography: age; marital status; school education; occupational
position; employment; income; household income; household size;
household composition; respondent is head of household.

Also encoded was: district code.

男性的生活取向与消费习惯。

研究议题：
1. 生活取向与生活方式：本次调查第一部分的所有议题均通过量表获取，其中部分量表的结构维度极为丰富。具体涵盖：生活领域的重要性排序、对特定生活领域的满意度、特定行为对美满幸福婚姻的重要性、男性特定婚姻动机的重要性、对金钱与健康的态度、休闲时段特定行为的态度、个人最重视的休闲活动、参与上述休闲活动的频率、成功人士的衡量指标、度假动机与度假时的偏好行为、作为男性的自我心理表征、政治立场、对学业或工作的满意度、职业的核心诉求、对性的态度、对婚姻及伴侣终身关系的态度、对身体护理与化妆品使用的态度。

2. 服饰购买：涵盖过去12个月内所购服饰的购买月份与价格、正价购买或季末折扣购买的渠道类型、所购或获赠服饰的描述、服饰面料成分、商家类型与名称、服饰穿着场合、对当前服饰供应的满意度、挑选着装时的核心考量标准（量表）、特定服饰的穿着频率、通过量表描述个人穿搭风格、男性服饰门店与男装制造商的品牌口碑、对理想服饰的诉求（量表）。

3. 其他消费习惯：家庭拥有的汽车数量、类型与发动机排量、品牌加油站及全服务/自助加油站的使用情况、偏好的燃油品牌、个人自行开展机动车保养及机油购买渠道、偏好的剃须刀类型、使用的身体清洁或护理产品、酒类的类型与饮用频率、偏好的啤酒与酒精饮料品牌、选购起泡酒或香槟的考量标准、家庭中照片、收音机、高保真（Hi-Fi）设备的配置情况及制造商信息、是否拥有自行DIY工具或电钻及其制造商、银行账户类型、是否持有信用卡、是否已投保私人健康保险或人寿保险、是否拥有个人电脑、是否吸烟、偏好的烟草产品及对过滤嘴/非过滤嘴香烟的倾向。

4. 其他杂项：住房状况、政党偏好、生育意愿、从父母或学校获取生育控制相关教育的渠道、是否期望子女超越父母自身成就、杂志的熟悉程度与使用频率、服装尺码。

人口统计学变量：年龄、婚姻状况、学校教育背景、职业职位、就业状态、个人收入、家庭收入、家庭规模、家庭构成、受访者是否为一家之主。

此外还对区域代码进行了编码。