Global Companies Item-Level E-Receipt Data

Highlights<br/>-900+ companies identified<br/>-Demographically representative panel, primarily UK based<br/>-Fully consented, zero-party data<br/>-Multiple datasets with a persistent UserID<br/>-200,000+ people consent to share data with us<br/>-Highly engaged panel with <5% churn<br/>-Data sourced from desktop (extension and browser) and mobile/tablet (iOS & Android)

Using Gener8’s ‘Receipt Radar’ product, users consent to share their online shopping receipts with Gener8 directly from their Gmail or Outlook account.

Gener8 scans for receipts from over 150 merchants every 24 hours. Receipts are then collected, extracted and checked before being incorporated into our dataset. The feed includes basket contents, with granular level line-item data, plus other relevant data from the receipt, which is then tickerised for mapping to investments.

We do not extract any PII from the receipts.

With Gener8, the more data people share, the more points they earn, which they then redeem in the marketplace. The way in which data is collected and monetised means that Gener8 offers a transparent and ethical value exchange, with the data being CCPA/GDPR compliant.

Users are incentivised to share their demographic data during onboarding which can be utilised with any dataset, enabling a deeper understanding of the panel. This includes age, gender, education, income and location.

Finally, all users are given a persistent Gener8 userID, which runs across any data source they share. Leveraging this data enables Gener8 to provide actionable insights based on consumer behaviour, from a stable source that complies with Data Privacy Regulations.

核心亮点：
- 已识别超900家合作企业
- 具备人口统计学代表性的调研面板，主体位于英国
- 全合规授权的零方数据（zero-party data）
- 多数据集配套持久化用户标识符（UserID）
- 超20万名用户授权向我方共享数据
- 用户参与度极高的调研面板，流失率低于5%
- 数据采集覆盖桌面端（扩展程序与浏览器）及移动端/平板端（iOS与Android系统）

用户可通过Gener8的「收据雷达」产品，直接从Gmail或Outlook邮箱授权共享其网购收据至Gener8平台。Gener8每24小时扫描超过150家合作商户的收据，在将收据整合入数据集前，会先完成收集、提取与校验流程。该数据集包含购物篮详情，涵盖细粒度的商品行数据，以及收据中的其他相关信息，随后将这些信息标记为可映射至投资标的的Token（Token）。我方不会从收据中提取任何个人可识别信息（PII）。

在Gener8平台中，用户共享的数据越多，可赚取的积分就越多，积分可在平台商城中兑换权益。该平台的数据采集与变现模式实现了透明化的伦理价值交换，且所有数据均符合CCPA（加州消费者隐私法案）与GDPR（通用数据保护条例）合规要求。

平台会激励用户在注册流程中共享其人口统计学信息，此类信息可适配所有数据集，助力我方更深入地洞察调研面板的用户群体构成，具体涵盖年龄、性别、受教育程度、收入水平与地理位置。

最后，所有用户均会获得唯一的Gener8持久化用户标识符，该标识符可覆盖用户共享的所有数据源。依托此类数据，Gener8可基于消费者行为提供可落地的洞察分析，且所有数据均来自符合数据隐私法规的稳定数据源。

搜集汇总

背景与挑战

背景概述

该数据集通过Gener8的Receipt Radar产品收集，覆盖900多家公司，包含20万多名英国用户的零方电子收据数据，数据来源于桌面和移动端，并已进行标记化处理。用户通过分享数据获得激励，数据集提供持久用户ID，符合GDPR/CCPA法规，可用于消费者行为分析。