Share of sales of Björn Borg 2023, by country

In 2023, the sales share of Björn Borg was highest in Sweden and amounted to 35 percent, followed by the Netherlands with a share of 23 percent. The company made 13 percent of its sales in Finland.The Björn Borg Group owns and develops the Björn Borg brand. Its focus is on sports apparel, underwear, footwear, bags and eyewear. Björn Borg products are sold in around 30 markets, of which the focus is on northern Europe.

于2023年，Björn Borg在瑞典的市场份额位居首位，达到35%，紧随其后的是荷兰，市场份额为23%。该公司在芬兰的销售占比为13%。Björn Borg集团拥有并开发Björn Borg品牌。其业务重点在于运动服装、内衣、鞋类、箱包和眼镜。Björn Borg的产品销售遍布约30个市场，其中重点关注北欧地区。