eCommerce Benchmark KPIs: Personal Care in Portugal

In 2023, next to an add-to-cart rate of 16.6%, a cart abandonment rate of 81.2%, and a conversion rate of 3.1%, the eCommerce Benchmark KPIs for Personal Care in Portugal also consist of an AOV of US$62.2, a discount rate of 10.9%, and a return rate of 4.9%.

截至2023年，葡萄牙个人护理电子商务基准关键绩效指标（KPIs）包括：16.6%的加入购物车率、81.2%的购物车放弃率、3.1%的转化率、平均订单价值（AOV）为62.2美元、10.9%的折扣率和4.9%的退货率。