Green Information Technology: A study in light of Belief-Action-Outcome theory

ABSTRACT This study aims to understand how institutional pressures and managers’ environmental beliefs influence the adoption of Green Information Technology (Green IT). The theoretical framework of the Belief-Action-Outcome model is used. In a qualitative research approach, data on 10 university IT managers were collected through interviews and a checklist of Green IT practices. Content analysis on the interviews was performed and the responses to the checklist were analyzed by frequency. Analysis results show that the institutional pressure most related to the adoption of Green IT for the interviewees is mimetic. Regarding environmental beliefs, while eight managers expressed concerns about environmental issues, only three reported their own initiatives. Other respondents said they faced barriers such as bureaucratic dysfunctions and lack of management support to propose actions related to Green IT.

摘要
本研究旨在探究制度压力与管理者环境信念对绿色信息技术（Green Information Technology，Green IT）采纳行为的影响机制。本研究采用信念-行动-结果模型作为理论分析框架，运用质性研究方法，通过访谈与绿色信息技术实践清单，收集了10名高校IT管理者的相关数据。研究对访谈内容开展了内容分析，并通过频次统计法对清单作答数据进行分析。分析结果显示，对受访管理者而言，与绿色信息技术采纳关联最为紧密的制度压力为模仿型制度压力。在环境信念维度上，共有8名管理者表达了对环境问题的担忧，但仅有3名管理者提及自身已采取相关主动举措。其余受访者则表示，在提出绿色信息技术相关行动方案时，他们面临着官僚体系功能失调、管理层支持不足等多重障碍。