VIETNAM (2010): UNDERSTANDING VIETNAM'S CONDOM MARKET: KEY FINDINGS FROM AN OUTLET SURVEY

Prior to this survey, little information was available regarding current condom availability at NTOs or wholesale and consumer pricing levels. That which was available suggested strongly that condom availability in hotels and guesthouses was relatively low. MIS data collected by PSI from 2,147 hotels and guest houses across the seven project provinces in 2007, prior to the beginning of the USAID Social Marketing for HIV Prevention Project, showed that only one-third (34 percent) of hotels/guesthouses had male condoms available. Mapping conducted by DGI in 2009 among 4,095 hotels and guesthouses across the same seven provinces found that 62 percent of these had male condoms available. The purpose of this study was to generate an evidence base to inform condom distribution and promotion strategies in Vietnam with a view toward making the most efficient use of scarce public resources by reducing the distribution of fully-subsidized (\"free\") condoms and increasing commercial condom brand availability in NTOs. Pending resource availability, the project will conduct a follow-on survey after 12-18 months to assess progress toward these objectives

在本次调查开展前，尚无足够信息可用于了解国家旅游机构（National Tourist Offices, NTOs）当前的安全套（condom）供应情况，以及安全套的批发与终端售价水平。现有可获取的资料均强烈表明，酒店及宾馆内的安全套供应水平相对偏低。2007年，人口服务国际组织（Population Services International, PSI）通过管理信息系统（Management Information System, MIS）收集了越南7个项目省份内2147家酒店与宾馆的相关数据，彼时美国国际开发署（United States Agency for International Development, USAID）的艾滋病预防社会营销项目尚未启动。数据显示，仅有三分之一（34%）的酒店/宾馆配备了男用安全套。2009年，发展集团国际（Development Group International, DGI）在上述7个省份的4095家酒店与宾馆中开展了调研，结果显示其中62%的场所配备了男用安全套。本研究旨在为越南的安全套分发与推广策略构建实证依据，以期通过减少全额补贴（"free"）安全套的分发量，提升国家旅游机构内商用安全套品牌的供应水平，从而实现稀缺公共资源的高效利用。若资源条件允许，本项目将于12至18个月后开展后续调查，以评估上述目标的达成进展。