验光仪用户消费能力分层数据

统计分析验光仪消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，为企业在全国各地设立产品周转仓及针对各地区消费者对验光仪的购买量和使用量，制定广告营销策略提供数据支持。用户购买验光仪数量占总消费验光仪数量的比例=用户购买验光仪数量/总消费验光仪数量*100%；2、用户消费占总消费的比例按从大到小进行排名；3、消费分类运用ABCDEF分类法，对占比0.3%以上的，给予“A类消费”分层；占比0.3%到0.25%区间的，则给予“B类消费”分层；占比在0.25%到0.2%区间，则给予“C类消费”分层。占比在0.2%到0.15%区间，则给予“D类消费”分层；占比在0.15%到0.1%区间，则给予“E类消费”分层；占比在0.1%以下，则给予“F类消费”分层。

This dataset is constructed via statistical analysis of optometry instrument consumption data, leveraging historical order user profiles to develop user labeling for pinpointing user consumption tiers, thereby providing data support for enterprises to establish product turnover warehouses across the country and formulate advertising and marketing strategies based on regional consumers' purchase and usage volumes of optometry instruments. The proportion of a user's optometry instrument purchases relative to the total optometry instrument consumption volume is calculated as: (User's optometry instrument purchase quantity / Total optometry instrument consumption quantity) × 100%. 1. Users' consumption proportions relative to the total consumption are ranked in descending order. 2. The ABCDEF classification method is adopted for consumption stratification: users with a proportion exceeding 0.3% are categorized as "Class A consumers"; those with a proportion ranging from 0.3% to 0.25% are classified as "Class B consumers"; those with a proportion between 0.25% and 0.2% fall under "Class C consumers"; those with a proportion between 0.2% and 0.15% are categorized as "Class D consumers"; those with a proportion between 0.15% and 0.1% are categorized as "Class E consumers"; and those with a proportion below 0.1% are categorized as "Class F consumers".

搜集汇总

数据集介绍

特点

该数据集包含692条验光仪用户的消费数据，通过用户购买数量和消费占比进行消费能力分层（A-F类），主要用于统计分析、用户画像建立和广告营销策略制定。