eCommerce Benchmark KPIs: Flowers & Gifts in the Philippines

In 2023, next to an add-to-cart rate of 14.5%, a cart abandonment rate of 81.6%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs for Flowers & Gifts in the Philippines also consist of an AOV of US$37.9, a discount rate of 13.5%, and a return rate of 2.9%.

在2023年，菲律宾花卉与礼品电商行业的关键绩效指标（KPIs）中，除了14.5%的加入购物车率、81.6%的购物车放弃率和2.7%的转化率外，还包括平均订单价值（AOV）为37.9美元、13.5%的折扣率和2.9%的退货率。