Sweden now 1979-II_4

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. Furthermore the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. A major part of Sweden Now 1979 is a replication of earlier surveys. A new addition for this survey is a group of questions dealing with the respondents influence on purchases at the place of work.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subset of Sweden Now 1979-II, covering the period 1979-03-26 to 1979-06-08.

二十世纪六十年代中期，Testologen AB与一批广告商合作，推出了一种全新的调研方法：在同一份调查问卷中同时采集目标群体的相关数据（包括兴趣爱好、消费习惯、拥有物品情况、购买意向）以及阅读习惯数据。目前SSD存有《瑞典现状》（Sweden Now）系列1972年至1991年的调研资料。

1977年的调研中，受访者需分别说明其在工作日与周末对15种不同日报的阅读习惯，同时还需陈述其对近50种周报、月报类报刊的阅读情况。其他调研问题涉及家庭拥有的各类家用耐用消费品，如汽车、相机、投影仪、洗衣机、洗碗机等，以及家庭是否饲养犬只、猫咪、观赏鱼或笼养鸟类。另有一组问题聚焦于多款产品的购买习惯与购买意向。

一组以“人类的兴趣各不相同。你对以下主题与活动的兴趣程度如何？”开篇的问题，用于询问受访者对采购食材、烹饪、招待宾客、休闲活动等事项的兴趣水平。此外，受访者需表明对一系列生活方式相关表述的赞同或反对态度。调研还收集了受访者的性别、婚姻状况、年龄、收入、职业、受教育程度与住房情况，以及家庭规模、年龄结构与家庭总收入等信息。

1979年版《瑞典现状》调研的主体内容为既往调研的复现，本次调研新增的一组问题则聚焦于受访者在工作场所的购物决策影响力。

调研目标：
采集关于兴趣爱好、消费习惯与媒体选择的多维度信息。

本数据集为《瑞典现状1979-II》（Sweden Now 1979-II）的子集，调研时段覆盖1979年3月26日至1979年6月8日。