US POS Sample Sales Data

This dataset looks at point of sale data, giving brands and retailers insight into the performance of categories/segments. NIQ provides thousands of geographic breaks, down to the UPC level, split out by week, while also including 3000+ metrics with the data.

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The data attached includes data for the facial moisturizer category and is broken out the following ways.

- 10 Segments

- 509 Size Breaks

- 5 Years of Historical Data

- Broken out by $ Sales and Unit Sales.

Sample Fields Include:

- Base Size

- Time Period

- Segment

- Category

本数据集聚焦销售点（Point of Sale，POS）数据，可为品牌方与零售商提供品类/细分板块的运营表现洞察。尼尔森IQ（NIQ）可提供数千个地理细分维度，数据精度可达通用产品代码（UPC）层级，且按周进行拆分，同时数据集包含3000余种指标。

本次附带数据集涵盖面部保湿品类相关数据，并按以下维度进行细分：
- 10个细分板块
- 509个规格细分维度
- 5年历史数据
- 按销售额与销量两类维度拆分

示例字段包括：
- 基础规格
- 时间周期
- 细分板块
- 品类

搜集汇总

背景与挑战

背景概述

该数据集提供美国销售终端的面部保湿品类数据，包含10个细分市场、509种规格划分及5年历史销售记录，按金额和销量分类展示。数据涵盖地理层级、时间周期等关键字段，助力品牌零售决策分析。