US POS Sample Sales Data

This dataset looks at point of sale data, giving brands and retailers insight into the performance of categories/segments. NIQ provides thousands of geographic breaks, down to the UPC level, split out by week, while also including 3000+ metrics with the data. <p><br/></p> The data attached includes data for the facial moisturizer category and is broken out the following ways. - 10 Segments - 509 Size Breaks - 5 Years of Historical Data - Broken out by $ Sales and Unit Sales. Sample Fields Include: - Base Size - Time Period - Segment - Category本数据集聚焦销售点（Point of Sale，POS）数据，可为品牌方与零售商提供品类/细分板块的运营表现洞察。尼尔森IQ（NIQ）可提供数千个地理细分维度，数据精度可达通用产品代码（UPC）层级，且按周进行拆分，同时数据集包含3000余种指标。 本次附带数据集涵盖面部保湿品类相关数据，并按以下维度进行细分： - 10个细分板块 - 509个规格细分维度 - 5年历史数据 - 按销售额与销量两类维度拆分 示例字段包括： - 基础规格 - 时间周期 - 细分板块 - 品类

搜集汇总

背景与挑战

背景概述

该数据集提供美国销售终端的面部保湿品类数据，包含10个细分市场、509种规格划分及5年历史销售记录，按金额和销量分类展示。数据涵盖地理层级、时间周期等关键字段，助力品牌零售决策分析。