Canada: actions triggered by magazine advertising 2017, by gender

This statistic shows the most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, broken down by gender. The findings show that 51 percent of responding Canadian women said that they had used or planned to use the coupon or promotion listed on the ad, compared to 37 percent of responding men who said the same.

本统计数据显示了截至2017年7月，加拿大读者及购买者通过杂志广告触发的最常见行为，按性别细分。研究发现，51%的受访加拿大女性表示已使用或计划使用广告中列出的优惠券或促销活动，而表示如此的有37%的受访男性。