Mobile payment adoption during the COVID-19 pandemic in Taiwan

We investigated the effect of online infodemic exposure on perceived health threats (perceived severity and susceptibility) and mobile payment adoption behavior during the COVID-19 pandemic in Taiwan. We collected the data from 259 active mobile payment users (242 valid samples) through an online survey through Line Platform. The data showed online infodemic exposure significantly affects mobile payment adoption behavior through perceived severity. Additionally, the data showed the inverse effect of people's internet usage intensity, in which people with low internet usage intensity indicate a greater proclivity to adopt mobile payment than those with high intensity when online infodemic exposure increases.

本研究针对中国台湾地区新冠疫情大流行期间，在线信息疫情暴露对感知健康威胁（含感知严重性与感知易感性）及移动支付采纳行为的影响展开调研。我们通过Line平台开展线上调查，共回收259名活跃移动支付用户的问卷数据，其中有效样本242份。研究数据显示，在线信息疫情暴露可通过感知严重性显著影响移动支付采纳行为。此外，数据还表明人群的互联网使用强度存在反向效应：当在线信息疫情暴露程度提升时，互联网使用强度较低的人群相比使用强度较高的人群，展现出更高的移动支付采纳倾向。