云南省补水喷雾消费能力分层数据

补水喷雾的销售受地区等客观条件影响，因此数据收集整理以省(市)份作为划分区间。本数据通过对云南省用户补水喷雾产品历史下单数据的收集和分析计算,了解该地区该商品用户消费情况，对消费者所在地区进行消费级别的划分，为相关产品批发、零售行业制定采购、销售策略提供数据支持，更好地为消费者提供个性化的商品和服务，从而帮助企业更准确地掌握市场动态，提升消费者满意度，行业销售竞争力。（例如：A类消费：建立专门的客户关系管理团队，与他们保持密切的沟通；B类消费：根据消费历史推送个性化推荐；C类消费：推荐性价比高的产品组合，激励消费...）1、数据收集：从数据库中对云南省用户补水喷雾2024年7月-2025年6月消费记录梳理数据，选中字段为：订单日期，客户名称，省（市），客户地址，商品种类，订单数量（个），订单金额（元）；
2、数据加工：
a.先针对订单金额字段用SUM函数求和，得到统计时间内总销售金额（元）；
b.针对省（市）字段，用SUM函数求和，得到统计时间内某省（市）所有客户消费总金额（元），具体省（市）以数据包内字段显示为准；
c.统计时间内某省（市）所有客户消费金额占比=统计时间内某省（市）所有客户消费总金额（元）/统计时间内总销售金额（元）*100%，，具体省（市）以数据包内字段显示为准；
d.运用ABCDEF序列法，运用ABCDEF序列法，对占比大于等于25%以上消费者所在地区，给予“A类消费”分层；占比小于25%到大于等于20%区间消费者所在地区，则给予“B类消费”分层；占比在小于20%到大于等于15%区间消费者所在地区，则给予“C类消费”分层；占比在小于15%到大于等于10%区间消费者所在地区，则给予“D类消费”分层；占比在小于10%到大于等于5%区间消费者所在地区，则给予“E类消费”;占比在小于5%范围内消费者所在地区，则给予“F类消费”分层。（数据包内皆为有效消费数据，因此不存在占比为0的情况）
3、数据应用：为相关产品批发、零售行业制定采购、销售策略提供数据支持（例如：A类消费：建立专门的客户关系管理团队，与他们保持密切的沟通；B类消费：根据消费历史推送个性化推荐；C类消费：推荐性价比高的产品组合，激励消费...具体方案由企业具体制定。），更好地为消费者提供个性化的商品和服务。

The sales of hydrating sprays are influenced by objective factors including regional conditions. Therefore, the data collection and organization are segmented by provinces (municipalities) as the statistical units. This dataset is collected and analyzed based on the historical order records of hydrating spray products from users in Yunnan Province, aiming to understand the consumer spending status of this product in the region, classify the consumption tiers of the regions where consumers are located, provide data support for the procurement and sales strategy formulation of wholesale and retail industries of related products, deliver more personalized goods and services to consumers, help enterprises accurately grasp market dynamics, improve consumer satisfaction, and enhance industry sales competitiveness. (For example: "Class A Consumption": Establish a dedicated customer relationship management team to maintain close communication with such customers; "Class B Consumption": Push personalized recommendations based on consumption history; "Class C Consumption": Recommend cost-effective product combinations to stimulate consumption...)

1. Data Collection
Sort out the consumption records of hydrating sprays from users in Yunnan Province within the period from July 2024 to June 2025 from the database. The selected fields include: Order Date, Customer Name, Province (Municipality), Customer Address, Product Category, Order Quantity (unit), and Order Amount (CNY).

2. Data Processing
a. First, use the SUM function to calculate the total sum of the Order Amount field, obtaining the total sales amount (CNY) within the statistical period.
b. Use the SUM function to sum the values in the Province (Municipality) field, getting the total consumption amount of all customers in a specific province (municipality) within the statistical period (CNY). The specific provinces (municipalities) shall prevail as shown in the fields of the data package.
c. The consumption proportion of all customers in a specific province (municipality) within the statistical period is calculated as: (Total consumption amount of all customers in the province/municipality / Total sales amount within the statistical period) * 100%. The specific provinces (municipalities) shall prevail as shown in the fields of the data package.
d. Adopt the ABCDEF sequence method for tier classification: assign "Class A Consumption" tier to regions with a proportion ≥25%; assign "Class B Consumption" tier to regions with a proportion ranging from 20% (inclusive) to 25% (exclusive); assign "Class C Consumption" tier to regions with a proportion ranging from 15% (inclusive) to 20% (exclusive); assign "Class D Consumption" tier to regions with a proportion ranging from 10% (inclusive) to 15% (exclusive); assign "Class E Consumption" tier to regions with a proportion ranging from 5% (inclusive) to 10% (exclusive); assign "Class F Consumption" tier to regions with a proportion <5%. All data in the package are valid consumption records, so there is no case of 0 proportion.

3. Data Application
Provide data support for wholesale and retail industries of related products to formulate procurement and sales strategies (For example: "Class A Consumption": Establish a dedicated customer relationship management team to maintain close communication with such customers; "Class B Consumption": Push personalized recommendations based on consumption history; "Class C Consumption": Recommend cost-effective product combinations to stimulate consumption... Specific plans shall be developed by enterprises based on their actual conditions.), so as to better provide personalized goods and services to consumers.

搜集汇总

背景与挑战

背景概述

该数据集聚焦云南省补水喷雾产品的消费能力分层，包含579条企业数据，基于2024年7月至2025年6月的消费记录，通过ABCDEF序列法按消费金额占比划分地区消费级别。其核心特点是支持批发和零售行业制定个性化采购和销售策略，例如为A类消费地区提供专属客户管理，以提升市场竞争力。