Food Products in the Making. An Ethnography of Marketing Practice, 1992.

This project aims to get knowledge on conditions and mechanisms behind changing food culture and food habits in Norway. The projects studies communication on food in the public sphere, and focuses on marketing, social processes and cultural conditions. The research questions are being studied with empirical data from the food industry, in addition to advertisements. This dataset includes data from the quantitative document analysis of advertisements for food products.

本研究旨在探析挪威饮食文化与饮食惯习变迁背后的制约条件与作用机制。本研究聚焦公共领域内的饮食传播议题，重点关注市场营销、社会进程与文化环境。本研究除依托广告相关数据外，还将采用食品行业的实证数据来解答各项研究问题。本数据集收录了针对食品类广告的量化文献分析所得数据。