Animal protein consumer's perception on the welfare of production animals in Belém, Pará State, Brazil

ABSTRACT. The objective was to identify the level of knowledge of animal protein consumers about the welfare of production animals, in Belém city, Pará State, Brazil. The survey was carried out in two supermarkets, using 401 structured questionnaires, with 10 closed questions, with a “Yes” or “No” answer, taking into consideration, for the formation of a socioeconomic profile, questions related to gender, age group, educational level and family income of the interviewees. Most consumers of animal protein from the municipality of Belém, Pará State, Brazil, recognize that these products are part of their daily diet, however, the interviewees have no knowledge about the topic, and are not willing to pay more for the product with a seal of quality, as well as showing no interest or concern with the way animals are reared or slaughtered. The age group of consumers influences the level of knowledge about the welfare of production animals, observing that consumers aged 40 to 50 years have more knowledge on the subject. Education was a decisive factor in determining the level of knowledge of animal protein consumers about the welfare of production animals, as consumers from high school had more knowledge about the subject.

摘要：本研究旨在调查巴西帕拉州贝伦市的动物蛋白消费者对养殖动物福利的认知水平。本次调研于两家超市开展，共回收401份结构化问卷，问卷包含10道是非题（仅可选择“是”或“否”作答）；为构建受访者的社会经济特征画像，问卷同时设置了涉及受访者性别、年龄段、受教育程度与家庭收入的相关问题。巴西帕拉州贝伦市的多数动物蛋白消费者认可该类产品是其日常饮食的组成部分，但受访者对养殖动物福利这一主题缺乏认知，既不愿为带有质量认证标识的产品支付更高溢价，也未对动物的养殖或屠宰方式表现出任何兴趣与关注。消费者年龄段会影响其对养殖动物福利的认知水平，调研发现40至50岁年龄段的消费者对该主题的认知程度更高。受教育程度是影响动物蛋白消费者对养殖动物福利认知水平的决定性因素，其中接受过高中教育的消费者对该主题的认知程度更高。