Study of reading habits 1990 - Southern Halland

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in southern Halland: Halmstad, Hylte and Laholm. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also questions not asked in previous surveys. In this survey the respondents were asked about their opinion on delivery of the paper, the paper´s complaint service, morning paper format preferred and attitude toward supplements. A battery of questions dealt with the local paper Hallands-Posten specifically.

本调研系"Dagspresskollegiet"研究计划的组成部分。本次调研的受访对象为瑞典哈兰省（Halland）南部三个市镇的居民，分别为哈尔姆斯塔德（Halmstad）、希尔特（Hylte）与拉霍尔姆（Laholm）。多数题目复刻自此前读者调研中的问题，内容涵盖阅读习惯、报纸订阅情况、阅读兴趣，以及性别、年龄、受教育程度、党派偏好等背景变量；另有部分问题为本次调研独有。调研过程中，受访者需回答关于报纸配送服务、报纸投诉渠道、偏好的晨报版式，以及对报纸副刊的态度等相关问题。另有一系列问题专门针对本地报纸《Hallands-Posten》展开。