Media barometer 1999_2

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1999 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers were asked about which channels they had watched. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Readers of morning and evening papers were asked if they read the printed version or the internet version. Book readers were also asked what kind of literature they were reading, and paper and magazine readers were asked about what kind of paper/magazine they read. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. The survey also includes detailed information on at what time the day before the respondent spent time reading morning paper, evening paper, listening to the radio or watching television. There is also more detailed information on which news magazines the respondent watched. The respondents also had to state what kind of advertisments they had been reading/looking to during the last week. A number of questions dealt with computer usage at home and at work respectively, and the usage of Internet at home and at work. Background variables includes information on age, gender, education, occupation, and household composition. Questions about which radio channels the respondent listened to are not asked in the main survey. These questions are put in a separate survey.

Purpose:

Describe the trends and changes in people's use of mass media.

首份媒体晴雨表（Media Barometer）调查于1979年启动，自此该调查每年定期开展。本次调查旨在探究瑞典民众在普通单日的各类媒体使用情况。1999年的调查中，受访者需报告受访前一日对各类媒体设备的使用情况，涵盖电视机、图文电视、广播、录像机、CD播放器/唱片机及磁带录音机等。曾使用过上述设备的受访者需上报设备使用时长；未在前一日使用的设备，则需说明上次使用的时间。收看电视的受访者需被问及所观看的电视频道；观看录像内容的受访者则需说明其观看的是录制节目、租赁影片还是购买影片。所有受访者均需回答受访前一日是否阅读过以下内容：晨报、晚报、周刊、漫画或其他杂志、书籍。若有阅读行为，则需说明阅读数量与单次阅读时长。阅读晨报与晚报的受访者需进一步明确是阅读纸质版还是网络版；阅读书籍的受访者需说明所阅读的文学类型，而阅读报纸与杂志的受访者则需说明所读报纸/杂志的具体类别。未在前一日阅读任何报纸、杂志或书籍的受访者，需说明上次阅读的时间。本次调查还收录了受访者受访前一日阅读晨报、晚报、收听广播或收看电视的具体时段信息。另有更详细的内容涉及受访者所收看的新闻杂志类型。受访者还需说明上周内阅读/接触过的广告类型。另有一系列问题分别针对家庭与工作场景下的计算机使用情况，以及家庭与工作场景下的互联网使用情况。背景变量涵盖年龄、性别、教育程度、职业及家庭构成等信息。关于受访者所收听的广播频道的问题并未纳入主调查，而是单独置于一项子调查中。

调查目的：描述民众大众媒体使用行为的趋势与变化。