Leading supermarket brands in Belgium, based on consumer ratings 2020

According to Belgian consumer reviews, Colruyt was a stronger supermarket brand in 2020 than discounters Lidl or Aldi. This based on results from a consumer survey that looked at the combined brand strength, a rating that was based on several features like quality, price, the use of promotions, brand familiarity and brand reputation. Delhaize and Albert Heijn completed the top three with 53 and 44 points, respectively. German giants Lidl and Aldi followed closely in fourth and fifth.

根据比利时消费者评价，2020年，Colruyt在超市品牌中相较于折扣连锁品牌Lidl或Aldi更具竞争力。这一结论基于一项消费者调查的结果，该调查综合评估了品牌综合实力，该评分基于多个特征，如产品质量、价格、促销活动使用情况、品牌认知度和品牌声誉。Delhaize和Albert Heijn分别以53分和44分位列前三。德国巨头Lidl和Aldi紧随其后，位于第四和第五位。