Sweden now 1983-II

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. In the 1983 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 65 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question dealt with how much money the respondent spends on gambling, clothes, entertainment etc. annually. The respondent also had to state how often different shops were visited, how often different types of advertisements were noticed, and how often different products were bought. For some hundred different dailies, weeklies and monthly magazines the respondent had to state how often they were read. Background information covers gender, age, marital status, occupation, education, housing, place of living and household composition. Purpose: Collect broad information about interests, purchasing habits and media choices20世纪60年代中期，Testologen AB与一众广告商合作推出全新调研范式：在同一项调查中同步采集目标群体的多维度数据，涵盖社会经济特征、兴趣偏好、消费习惯、所持物品情况、购买意向，以及阅读习惯相关数据。目前SND平台可获取瑞典当代系列（Sweden Now series）的调研数据集，时间跨度为1972年至1991年，共计20年。 1983年的调研问卷包含关于现有家用设备及未来数年计划购置物品的问题。受访者需在“非常感兴趣”至“非常不感兴趣”的量表上，标注自身对65项涵盖以下类别的主题与活动的兴趣程度：耐用消费品（Consumer durables）、非耐用消费品（Consumer non-durables）、个人护理、健康与时尚、植物与宠物、休闲娱乐、居住与居家爱好、社会与政治活动。另有一道问题询问受访者每年在赌博、服饰、娱乐等领域的支出金额。受访者还需说明光顾不同商店的频次、注意到不同类型广告的频次，以及购买不同产品的频次。针对数百种日报、周报与月刊，受访者需表明各自的阅读频率。调研背景信息涵盖性别、年龄、婚姻状况、职业、教育程度、住房条件、居住地点与家庭构成。 调研目的： 收集关于兴趣偏好、消费习惯与媒体选择的全面信息。