Variation in health warning effectiveness on cigarette packs

This study investigated whether there are systematic differences in the prevalence of certain health warnings on cigarette packs. Information regarding health warning effectiveness and gender-specificity of warnings and cigarette brands was assessed in an online survey and the prevalence of health warnings on packs was assessed in a shop survey.

本研究旨在探究卷烟包装上特定健康警示的覆盖率是否存在系统性差异。本研究通过在线调查评估了健康警示有效性、警示及卷烟品牌的性别针对性相关信息，并通过门店调查评估了包装上健康警示的覆盖率。