The impact of digital economy on household commercial insurance participation：Evidence from China

This paper constructs provincial-level digital economy indicators, combines them with data from the 2016 and 2018 China Family Panel Studies (CFPS), and uses Probit and Tobit models to explore the impact of the digital economy on household commercial insurance participation. The results show that the digital economy significantly promotes the possibility of household commercial insurance participation and the degree of participation; the digital economy promotes household commercial insurance participation through channels such as increasing the accessibility of residents' internet use, enhancing social trust, and increasing household income; and the marginal effect of the digital economy in promoting commercial insurance participation is stronger for households with lower education level and lower per capita income. The findings suggest that increasing the level of digitization in economically disadvantaged areas is an important way to promote the development of commercial insurance.