Growth of retail e-commerce holiday season sales in the U.S. 2017-2024

In the United States, holiday season online retail sales grew by 8.8 percent in 2023 compared to the previous year. Forecasts suggested that this growth would increase in 2024 to 9.5 percent. The new normal in holiday shoppingIn 2020, the COVID-19 pandemic prompted many U.S. consumers to do their holiday shopping online. A year later, although the situation once again allows for physical shopping, e-commerce is still gaining relevance. According to estimates, holiday season online retail sales in the United States were to reach new heights in 2023, amounting to 254 billion dollars. As in previous years, Cyber Monday and Black Friday would remain the most relevant holiday shopping days in 2023, expected to generate approximately 12 billion and 9.6 billion U.S. dollars in sales, respectively. A preference for onlineWith Cyber Monday expected to generate 2.4 billion dollars more than Black Friday in 2023, it comes as no surprise that most holiday shoppers reported that their preferred type of retailer for holiday gifts were online-only retailers. Over six in ten consumers prefered to buy holiday gifts from e-commerce only merchants, while department stores only only preferred by about 24 percent of seasonal shoppers.

在美国，2023年假日季的在线零售销售额较上年增长了8.8%。预测显示，这一增长在2024年将进一步提升至9.5%。2020年，COVID-19疫情的爆发促使众多美国消费者转向在线进行假日购物。次年，尽管情况再次允许进行实体购物，但电子商务的影响力仍在持续上升。据估计，2023年假日季美国的在线零售销售额将达到新的高峰，达到2540亿美元。如同往年，网络星期一和黑色星期五将继续作为最具影响力的假日购物日，预计分别产生约120亿美元和96亿美元的销售额。在线购物的偏好随着网络星期一预计将在2023年比黑色星期五多产生24亿美元的销售，这并不令人意外。大多数假日购物者表示，他们更倾向于从仅在线零售商那里购买节日礼物，而有超过六成的消费者更愿意从纯电子商务商家处购买，而仅有约24%的季节性购物者偏好百货商店。