Study of reading habits 1984 - Stockholm

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Stockholm. Some of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. The respondents were asked about the household´s media-equipment and use of video. There were also a battery of questions dealing with radio listening - amount, place, types of programs and broadcasting (national, provincial or local). Special attention was put on local radio and local-TV broadcasting and the respondents view on this new phenomena.

本调研属于「Dagspresskollegiet」研究计划的组成部分。本次调研的目标群体为斯德哥尔摩居民。部分问题复刻自此前的读者调研问卷，内容涵盖阅读习惯、报纸订阅情况、阅读兴趣，以及性别、年龄、学历、政党偏好等背景变量。此外还设置了一批未在过往调研中出现过的全新问题。受访者需填写家庭的媒体设备配置与视频使用相关内容。调研还包含一组关于广播收听的问题集，涉及收听时长、收听场景、节目类型与播出渠道（全国性、地区性或地方性）。本次调研重点关注地方性广播与地方电视播出业态，以及受访者对这一新兴媒体现象的认知与看法。