Customer Record Enhancement - Add Age, Education, Income, Occupation, and 500+ Other Attributes

**Develop a deeper understanding of your customers’ behaviors, needs, and wants with Deep Sync’s Customer Record Enhancement service**. By enriching your data with a variety of demographic and interest attributes, you will drive data-informed decision making about your current and future customers. Customer Record Enhancement enables customer segmentation, personalization, precision targeting, tailored campaigns, and more.

With more than 30 years' experience compiling U.S. address data, Deep Sync is uniquely positioned to match customer records at the physical address level, even when only partial or erroneous addresses are provided. Deep Sync also has more than 400 million verified HEMs available for matching.

Deep Sync can append the following attributes:

- Age
- Dwelling Type
- Education Level
- Gender
- Homeowner/Renter
- Household Income
- Interest and Lifestyle Attributes
- Languages Spoken
- Marriage Status
- Modeled Credit Ranges
- Net Worth
- Occupation. and more

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## Expected Workflow

**Option 1**

- Share a list of either physical property addresses or hashed email addresses via a Snowflake data share for data enrichment

- Select the attributes you would like to append, and Deep Sync will return a table of the enhanced customer records via a Snowflake data share

**Option 2**

- Access the entire Deep Sync consumer dataset at a wholesale price through a Snowflake data share for data enrichment purposes.

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## Why Deep Sync?

Deep Sync is the industry leader in deterministic identity. Leveraging our 35-year foundation of compiling direct mail grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.

At the core of Deep Sync’s identity graph is our proprietary identity spine, a highly accurate, deterministic offline identity asset of more than 260 million direct mail-grade records that recognizes consumers and households across the United States. Our identity spine enables us to connect a variety of data assets into actionable audiences through the use of offline personal information with observed linkages to digital identifiers.

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## Data Sources

Deep Sync’s consumer dataset is established from a variety of sources that include address histories, city directories, consumer surveys, courthouse records, directory assistance data, postal data, publications, purchase transactions, U.S. Census® data, voter registrations, and more. In total, more than 750 attributes are available. Our data is 100% compliant with U.S. privacy rules and regulations.

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## Additional Considerations - What Comes Next?

Following your Customer Record Enhancement, consider exploring Deep Sync’s Lookalike Audience Modeling to create high-quality lookalike audiences for cross-channel initiatives. We welcome you to contact our team at [e-mail] for additional assistance.

**借助Deep Sync的客户记录增强（Customer Record Enhancement）服务，深入洞察您的客户行为、需求与期许**。通过为您的数据集丰富各类人口统计与兴趣属性，您可助力数据驱动的决策制定，覆盖现有及潜在客户的全生命周期运营。客户记录增强服务可支持客户细分、个性化服务、精准触达、定制化营销活动等多种业务场景。

Deep Sync拥有超过30年的美国地址数据汇编经验，具备独特优势，可在实体地址层面完成客户记录匹配，即便仅提供部分或存在错误的地址信息亦可实现。此外，Deep Sync拥有超4亿条经过验证的哈希化邮箱地址（Hashed Email Addresses，HEMs）用于匹配。

Deep Sync可追加以下属性：
- 年龄（Age）
- 住宅类型（Dwelling Type）
- 教育水平（Education Level）
- 性别（Gender）
- 房主/租户状态（Homeowner/Renter）
- 家庭收入（Household Income）
- 兴趣与生活方式属性（Interest and Lifestyle Attributes）
- 使用语言（Languages Spoken）
- 婚姻状况（Marriage Status）
- 模拟信用区间（Modeled Credit Ranges）
- 净资产（Net Worth）
- 职业（Occupation）及更多属性

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## 操作流程
**方案一**
- 通过Snowflake数据共享（Snowflake data share）提交实体地址或哈希化邮箱地址列表，以完成数据增强
- 选择您需要追加的属性，Deep Sync将通过Snowflake数据共享返回增强后的客户记录表

**方案二**
- 以批发价通过Snowflake数据共享获取完整的Deep Sync消费者数据集，用于数据增强场景。

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## 为何选择Deep Sync？
Deep Sync是确定性身份识别领域的行业领导者。依托35年直邮级数据集汇编的技术积淀，Deep Sync打造了以数据为核心的技术体系，凭借完全确定性的身份图谱、隐私优先型受众群体、全面的数据解决方案，以及与主流平台和云服务商的集成能力，为代理商与品牌赋能营销、测量、人工智能（AI）及商业智能业务。

其身份图谱的核心是专属身份主干网——这是一套高精度、确定性的线下身份资产，涵盖超2.6亿条直邮级记录，可识别美国境内的消费者与家庭。通过将线下个人信息与观测到的数字标识符建立关联，我们的身份主干网可将各类数据资产整合为可落地的受众群体。

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## 数据来源
Deep Sync的消费者数据集源自多种渠道，包括地址历史、城市名录、消费者调研、法院记录、查询台数据、邮政数据、出版物、消费交易记录、美国人口普查（U.S. Census®）数据、选民登记信息等。总计可提供超750项属性。我们的数据完全符合美国隐私法规要求。

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## 额外考量——后续拓展方向
完成客户记录增强服务后，您还可探索Deep Sync的相似受众建模（Lookalike Audience Modeling）服务，以打造适用于跨渠道营销活动的高质量相似受众群体。如需额外协助，欢迎通过[e-mail]联系我们的团队。