The Impact of Managerial Psychological Capital on Export Performance: The Case of Agri-Food SMEs in Morocco
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The globalization of trade and markets has disrupted the future of company. the relationships between economic actors, which makes the business environment uncertain, given the current context of global markets and growing exports, where competition is fierce in many different environments. Faced with this situation, large companies and multinationals have the know-how, networks and capacities to develop reflexes, strategic awareness necessary to detect changes in the environment and adapt them to their competitive strategies. On the other hand, SMEs and micro-enterprises encounter obstacles and barriers to easily internationalize due to many obstacles due to the lack of financial and human resources. This empirical study is based on conceptual and theoretical foundations that are the basis of our conceptual model of research. Indeed, after having treated the theoretical and conceptual framework related to the problem, we moved on to the empirical test of the conceptual model through the administration of a questionnaire, followed by processing and analysis of the results.
贸易与市场的全球化不仅重塑了企业的发展前景,也重构了经济主体间的互动关系,令商业环境愈发充满不确定性。在当前全球市场格局下,出口规模持续扩张,诸多领域的竞争均趋于白热化,此种不确定性更趋凸显。面对此种局势,大型企业与跨国公司凭借既有的专有技术、全球业务网络与资源禀赋,能够培育出感知环境变化、并将其适配于自身竞争战略所需的战略认知与应变能力。反观中小企业(SMEs)与微型企业,则因金融与人力资源的匮乏,面临多重阻碍,难以顺利推进国际化进程。本实证研究以支撑本研究概念模型的相关概念与理论为基础。在梳理完成与该研究问题相关的理论与概念框架后,我们通过发放调查问卷对概念模型开展实证检验,随后对调研结果进行处理与分析。



