Banking on a Corporate Rebrand
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资源简介：
Firms often rebrand to counter negative shocks, but can it work? Using a historical natural experiment, we analyze a large sample of companies from the same industry (banking) that shared very similar names, but overwhelmingly decided to change them in response to a common, negative news shock. U.S.
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美国国家经济研究局创建时间：
2026-07-01
