江苏省奶粉产品用户消费能力分层数据

奶粉产品的销售受地区发展，人口组成等客观条件影响，因此数据收集整理以省份作为划分区间。本数据通过对江苏省用户奶粉产品历史下单数据的收集和分析计算,了解该地区该商品用户消费情况，对消费者进行消费级别的划分，为相关产品批发、零售行业制定采购、销售策略提供数据支持，更好地为消费者提供个性化的商品和服务，从而帮助企业更准确地掌握市场动态，提升消费者满意度，行业销售竞争力。（例如：A类消费：建立专门的客户关系管理团队，与他们保持密切的一对一沟通；B类消费：根据消费历史推送个性化推荐；C类消费：推荐性价比高的产品组合，激励消费...）1、数据收集：从数据库中根据江苏省用户消费记录梳理数据，选中字段为：订单日期，客户编号，省，客户地址，商品种类，订单有效数量（罐），订单结算金额（元）； 2、数据加工：a.先针对订单结算金额字段用SUM函数求和，得到某月总销售金额（元），具体月份以数据包内字段显示为准；b.该客户消费占比=订单结算金额（元）/某月总销售金额（元）*100%；c.用户消费占总消费的比例按从大到小进行排名，消费分类运用ABCDEF序列法，对占比大于等于1%以上，给予“A类消费”分层；占比在小于1%到大于等于0.8%区间，则给予“B类消费”分层；占比在小于0.8%到大于等于0.6%区间，则给予“C类消费”分层；占比在小于0.6%到大于等于0.4%区间，则给予“D类消费”分层；占比在小于0.4%到大于等于0.2%区间，则给予“E类消费”;占比在小于0.2%范围内，则给予“F类消费”分层。（数据包内皆为有效消费数据，因此不存在占比为0的情况） 3、数据应用：为相关产品批发、零售行业制定采购、销售策略提供数据支持（例如：A类消费：建立专门的客户关系管理团队，与他们保持密切的一对一沟通；B类消费：根据消费历史推送个性化推荐；C类消费：推荐性价比高的产品组合，激励消费...具体方案由企业具体制定。），更好地为消费者提供个性化的商品和服务。

The sales of milk powder products are influenced by objective factors such as regional development and demographic composition, so data collection and organization are carried out with provinces as the division units. This dataset collects and analyzes historical order data of milk powder products from users in Jiangsu Province, to understand local consumers' consumption status of this product, classify consumers into consumption tiers, provide data support for wholesale and retail industries of related products to formulate procurement and sales strategies, deliver better personalized goods and services to consumers, help enterprises accurately grasp market trends, improve consumer satisfaction, and enhance the industry's sales competitiveness. (e.g., Class A consumers: establish a dedicated customer relationship management team to maintain close one-on-one communication with them; Class B consumers: push personalized recommendations based on their consumption history; Class C consumers: recommend cost-effective product combinations to stimulate consumption...)

1. Data Collection: Sort out data from the database based on the consumption records of users in Jiangsu Province. The selected fields are: order date, customer ID, province, customer address, product category, valid order quantity (can), order settlement amount (CNY);
2. Data Processing:
a. First, use the SUM function to sum the order settlement amount field to obtain the total monthly sales amount (CNY); the specific month shall be subject to the fields in the data package.
b. Customer consumption proportion = (order settlement amount (CNY) / total monthly sales amount (CNY)) * 100%.
c. Rank the proportion of user consumption in total consumption from largest to smallest. The consumption classification adopts the ABCDEF sequence method: users with a proportion ≥1% are classified as "Class A Consumers"; those with a proportion ≥0.8% but <1% are classified as "Class B Consumers"; those with a proportion ≥0.6% but <0.8% are classified as "Class C Consumers"; those with a proportion ≥0.4% but <0.6% are classified as "Class D Consumers"; those with a proportion ≥0.2% but <0.4% are classified as "Class E Consumers"; those with a proportion <0.2% are classified as "Class F Consumers". All data in the package are valid consumption records, so there are no cases of 0 proportion.
3. Data Application: Provide data support for the formulation of procurement and sales strategies for wholesale and retail industries of related products (e.g., Class A consumers: establish a dedicated customer relationship management team to maintain close one-on-one communication with them; Class B consumers: push personalized recommendations based on their consumption history; Class C consumers: recommend cost-effective product combinations to stimulate consumption... Specific plans shall be formulated by enterprises based on their own actual situations). It aims to deliver better personalized goods and services to consumers.

搜集汇总

背景与挑战

背景概述

该数据集是贝因美股份有限公司提供的江苏省奶粉产品用户消费能力分层数据，包含2432条记录，以xlsx格式存储。数据基于用户历史下单记录，通过计算消费占比将消费者划分为A到F六个等级，旨在为批发和零售行业制定采购、销售策略提供支持，帮助企业实现个性化服务和市场动态分析。