Browsing taxonomies in e-commerce websites: Evaluation criteria

This paper presents the result of a Master's thesis that aimed to develop and validate a set of evaluation criteria of browsing taxonomies used in e-commerce websites. The reason for choosing e-commerce websites is their widespread use of browsing taxonomies. The bibliographic review of the paper covers theoretical aspects about taxonomies and e-commerce. For this purpose, the following two evaluation criteria were established: Communicability and Organization. The sample selected for the application of the criteria consisted of five virtual stores. The result of the evaluation was heterogeneous and the virtual shops were classified as regular or excellent. Finally, the results were considered consistent and the criteria validated. The development of taxonomies is considered a subjective activity, but minimum recommendations should be followed.

本文呈现了一项硕士学位论文的研究成果，该论文旨在开发并验证一套适用于电子商务网站浏览分类法（browsing taxonomies）的评估准则。选取电子商务网站作为研究载体的原因在于，此类平台广泛应用浏览分类法。本文的文献综述部分涵盖了分类法（taxonomies）与电子商务领域的相关理论内容。为此，本文确立了两项评估准则：可沟通性（Communicability）与组织性（Organization）。为应用上述评估准则所选取的研究样本包含五家虚拟网店。本次评估结果呈现异质性特征，参与评估的虚拟网店被划分为合格与优秀两类。最终，研究认定评估结果具备一致性，且所提出的评估准则得到了有效验证。分类法的开发工作被视作一项主观性较强的活动，但仍需遵循最低限度的规范建议。