Dataset for Influencer marketing: Brand control, commercial orientation and post credibility. JMM (2020)

Data used in: Martínez-López, Francisco, Anaya-Sánchez, Rafael, Esteban-Millat, Irene, Torrez-Meruvia, Harold, D’Alessandro, Steven, Miles, Morgan (2020) Influencer marketing: Brand control, commercial orientation and post credibility. Journal of Marketing Management (in press)本数据集所用研究数据源自下述文献：Martínez-López, Francisco、Anaya-Sánchez, Rafael、Esteban-Millat, Irene、Torrez-Meruvia, Harold、D’Alessandro, Steven、Miles, Morgan（2020），其研究论文标题为《网红营销：品牌管控、商业导向与帖子可信度》，刊载于《营销管理期刊（Journal of Marketing Management）》（待刊）