Proverbs

Knowledge and use of proverbs.

Topics: type and frequency of use of proverbs in daily life;
characterization of persons frequently using proverbs; occasions at
which one usually uses proverbs; coping with difficult situations
through the use of proverbs; treasure of experience in old proverbs;
use of proverbs against the arrogance of many people or as help in
defending oneself against malicious joy; assumed frequent use of
proverbs by men or women; personal knowledge and use of selected
proverbs; knowledge about use of sayings derived from proverbs and
representing a parody of the proverbs; listing of rejected stupid
sayings; origin or tradition of the sayings; self-classification
regarding frequent use of proverbs and assessment of personal circle of
friends as users of proverbs; personal opinion leadership; memory of
use of proverbs in advertising; reading selected magazines and
newspapers.

Demography: age (classified); sex; marital status; number of children;
school education; occupational position; employment; city size; state.

谚语（proverbs）的认知与使用状况。

调研主题：
1. 日常生活中谚语的使用类型与使用频率；
2. 高频使用谚语人群的特征画像；
3. 谚语的常用使用场景；
4. 借助谚语应对困境的情形；
5. 古老谚语所承载的经验智慧；
6. 使用谚语驳斥他人傲慢，或借助谚语抵御恶意幸灾乐祸的情况；
7. 男女使用谚语的频率差异推测；
8. 个人对精选谚语的认知与使用情况；
9. 对源自谚语且具有戏仿性质的衍生俗语的使用认知；
10. 被摒弃的荒谬俗语清单；
11. 相关俗语的起源与传承脉络；
12. 个人对自身谚语使用频率的自我归类，以及对身边朋友圈谚语使用情况的评估；
13. 个人的意见领导力；
14. 对广告中使用谚语情况的记忆情况；
15. 指定杂志与报纸的阅读情况。

人口统计学变量：
- 分类年龄；
- 性别；
- 婚姻状况；
- 子女数量；
- 学历水平；
- 职业职位；
- 就业状态；
- 所在城市规模；
- 所在州/地区。