Data Rural Immersion 1

Business schools in India have recently added rural immersion program as a curricular component with the objective of delivering learning outcomes including enhancing contextual awareness, social sensitivity, communication capabilities, team working etc. along with developing their general self-efficacy. As this form of pedagogical intervention has become popular only during the last few years, a need was felt to understand effectiveness of such programs in enhancing general self-efficacy of participating students. The study adopts a quantitative approach to explore the effectiveness of rural immersion program in enhancing general self-efficacy of business students. This study reveals that in general students participating in rural immersion program exhibit a higher mean score for general self-efficacy as compared to students who did not participate. Variations in the findings were noted for different demographic groups except the gender of the participating students. Statistically significant difference in the mean scores for general self-efficacy was observed for students from rural background but not for the students with urban background. It was higher for students coming from rural background as compared to students from urban background. Similarly, students enrolled in specialised programs indicated a higher mean score for general self-efficacy but not the students enrolled in general program. Findings from the study will inform designers of rural immersion programs to make them more focussed, better meet student needs and deliver enhanced learning outcomes.印度的商学院近期将乡村沉浸项目（rural immersion program）纳入课程体系，旨在实现多项学习成果，包括提升情境认知能力、社会敏感度、沟通能力与团队协作能力等，同时培养学生的一般自我效能感（general self-efficacy）。由于这类教学干预手段仅在近年才得以普及，学界亟需厘清此类项目对参与学生一般自我效能感的提升效果。本研究采用定量研究方法，探究乡村沉浸项目对商科学生一般自我效能感的提升作用。研究结果显示，总体而言，参与乡村沉浸项目的学生，其一般自我效能感平均得分显著高于未参与该项目的学生。研究结果在不同人口统计群体中存在差异，但学生性别这一变量未表现出显著影响。研究发现，来自乡村背景的学生，其一般自我效能感平均得分存在统计学意义上的显著差异，而城市背景学生则未出现此类差异；且乡村背景学生的平均得分高于城市背景学生。类似地，就读专业化商科项目的学生，其一般自我效能感平均得分更高，而就读通用商科项目的学生则未呈现此趋势。本研究结果可为乡村沉浸项目的设计者提供决策参考，助力其优化项目定位、更好地满足学生需求并达成更优质的学习成果。