Datastream CTV viewership data

Connected TV refers to premium content streaming through apps, either on a smart TV or through an over-the-top device. Ads can be served before content or during traditional commercial breaks. Why advertise on Connected TV? Connected TV can help you reach vast audiences that aren’t watching cable anymore — or never did. You can also unify your ad buys across linear and streaming, with smarter measurement and more control over who sees your ads and how often.

联网电视（Connected TV）指通过应用程序在智能电视或过顶（Over-The-Top, OTT）设备上播放的优质流媒体内容。广告可于内容播放前或传统商业插播时段投放。
为何选择联网电视投放广告？联网电视能够帮助广告主触达海量受众——这些受众要么不再收看有线电视，要么从未接触过有线电视。此外，广告主还可整合线性电视与流媒体平台的广告采购，借助更智能的效果衡量体系，对广告的受众群体与曝光频次实现更精细化的管控。

搜集汇总

背景与挑战

背景概述

该数据集聚焦于Connected TV（CTV）收视数据，CTV指通过智能电视或OTT设备应用流式传输优质内容，并支持广告投放。它强调了CTV广告的价值，包括覆盖非有线电视观众、统一广告购买渠道，以及实现更智能的测量和精准控制。