INFLUENCE OF COST LEADERSHIP, DIFFERENTIATION AND FOCUSED STRATEGIES ON FIRMS’ COMPETITIVENESS-THE CASE OF AKBF KANDAHAR

This Study Covers and Explores the Cost Leadership, Differentiation, and Focused Strategies on Firms’ Competitiveness within Kandahar Province. the purpose of this study is to determine the influence of Cost Leadership, Differentiation and Focused Strategies on Firm’s Competitiveness in Kandahar Province. The study will concentrate on the influence of Cost Leadership, Differentiation and Focused Strategies on Firms’ Competitiveness. This is a quantitative research and the data for the research have been collected from Primary and Secondary Sources respectively. Primary data have been collected by well-established and circulated questionnaire (x156) and secondary data have been collected from journals, books, chapter notes, and well known internet websites. The data is analyzed by IBM SPSS Statistics Program after collection for deriving the required results and drawing viable conclusions accordingly. The research involved detailed review of published and unpublished literature relevant to the study. The data used within the research is collected from both Primary and Secondary Sources of data. Primary data is collected from well design and structured 5 Point Likert Scale Questionnaire, which is distributed to x156 employees of the AKBF, and Secondary Data is collected from well-known and controlled internet websites, books, journals and chapter notes. The data is Categorized and analyzed in IBM SPSS Statistics after collection in order to draw viable conclusions for the study. The findings of the research conducted that Cost Leadership, Differentiation and Focused Strategies have significance influence and impact on firm’s competitiveness.