eCommerce Benchmark KPIs: Musical Instruments in the Netherlands

In 2023, next to an add-to-cart rate of 11.6%, a cart abandonment rate of 61.1%, and a conversion rate of 4.5%, the eCommerce Benchmark KPIs for Musical Instruments in the Netherlands also consist of an AOV of US$175.5, a discount rate of 7.8%, and a return rate of 4.1%.

于2023年，荷兰电子商务音乐器材领域的基准关键绩效指标（KPI）除了11.6%的加入购物车比率、61.1%的购物车放弃比率和4.5%的转化率之外，还包括平均订单价值（AOV）为175.5美元、折扣率为7.8%以及退货率为4.1%。