Digital Graph

Navigate the Future of Consumer Connectivity with Experian's Digital Graph.

In an ever-evolving digital landscape, establishing meaningful connections with consumers is paramount. With the industry dealing with ongoing signal loss, the need for robust identity graphs has never been more critical. Experian's Digital Graph offers a comprehensive solution, seamlessly linking diverse digital identifiers such as HEMs, IPs, MAIDs, CTV IDs, 3P cookies, and universal IDs (e.g., UID2 from The Trade Desk) to individual profiles. Gain invaluable insights into consumer behavior across devices, empowering marketers, platforms, and publishers to drive impactful engagement strategies.

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**Benefits:**

- **Enhanced Accuracy:** Precisely resolve digital IDs and devices to individual profiles to increase the precision of cross-device marketing initiatives.
- **Targeted Engagement:** Tailor your messaging and ad creative based on past consumer activity across devices, optimizing targeting and engagement.
- **Reduced Waste:** Avoid duplication of impressions and manage frequency effectively, minimizing wasted ad spend.
- **Improved Attribution:** Link all digital touchpoints to a single profile, enhancing the quality of attribution analysis.
- **Personalization Power:** Customize content and offer recommendations based on consumer preferences and behaviors.

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Connect confidently as Experian's Digital Identity Graph spans 126 million households, 250 million individuals, and over 3.8 billion digital IDs, including 800 million HEMs and 350 million UID2s from The Trade Desk for approved parties. Updates are delivered weekly to ensure access to the latest insights.

Discover the Power of Experian's Digital Identity Graph. [Click here](https://www.experian.com/marketing/consumer-sync/identity-resolution/identity-graph) to learn more and access your solution directly through Snowflake.