Digital Graph

Navigate the Future of Consumer Connectivity with Experian's Digital Graph. In an ever-evolving digital landscape, establishing meaningful connections with consumers is paramount. With the industry dealing with ongoing signal loss, the need for robust identity graphs has never been more critical. Experian's Digital Graph offers a comprehensive solution, seamlessly linking diverse digital identifiers such as HEMs, IPs, MAIDs, CTV IDs, 3P cookies, and universal IDs (e.g., UID2 from The Trade Desk) to individual profiles. Gain invaluable insights into consumer behavior across devices, empowering marketers, platforms, and publishers to drive impactful engagement strategies. <p><br/></p> **Benefits:** - **Enhanced Accuracy:** Precisely resolve digital IDs and devices to individual profiles to increase the precision of cross-device marketing initiatives. - **Targeted Engagement:** Tailor your messaging and ad creative based on past consumer activity across devices, optimizing targeting and engagement. - **Reduced Waste:** Avoid duplication of impressions and manage frequency effectively, minimizing wasted ad spend. - **Improved Attribution:** Link all digital touchpoints to a single profile, enhancing the quality of attribution analysis. - **Personalization Power:** Customize content and offer recommendations based on consumer preferences and behaviors. <p><br/></p> Connect confidently as Experian's Digital Identity Graph spans 126 million households, 250 million individuals, and over 3.8 billion digital IDs, including 800 million HEMs and 350 million UID2s from The Trade Desk for approved parties. Updates are delivered weekly to ensure access to the latest insights. Discover the Power of Experian's Digital Identity Graph. [Click here](https://www.experian.com/marketing/consumer-sync/identity-resolution/identity-graph) to learn more and access your solution directly through Snowflake.携手益博睿（Experian）数字图谱（Digital Graph），领航消费者连接未来。 在日新月异的数字生态中，与消费者建立有价值的联结至关重要。当前行业普遍面临持续的信号流失问题，对可靠身份图谱的需求也达到了前所未有的迫切程度。益博睿数字图谱提供了一套全面解决方案，可将各类数字标识符（如HEM、IP地址、MAID、智能电视ID、第三方Cookie（3P cookies）以及通用ID（例如来自特瑞得平台（The Trade Desk）的UID2））无缝关联至个人用户档案。可深入洞悉跨设备的消费者行为，助力营销人员、平台方与内容发布商制定高效的互动策略。 <p><br/></p> **核心优势：** - **精准度提升**：将数字ID与设备精准匹配至个人用户档案，提升跨设备营销活动的精准性。 - **定向互动优化**：基于消费者跨设备过往行为定制营销信息与广告创意，优化定向投放与互动效果。 - **投放浪费减少**：避免广告展示重复投放，有效管理曝光频次，最大限度降低广告预算浪费。 - **归因分析升级**：将所有数字接触点关联至单一用户档案，提升归因分析的质量。 - **个性化赋能**：基于消费者偏好与行为定制内容与推荐方案。 <p><br/></p> 益博睿数字身份图谱覆盖1.26亿家庭、2.5亿个人用户与超38亿个数字ID，其中包含8亿个HEM与3.5亿个来自特瑞得平台（The Trade Desk）的UID2，仅向授权方开放。系统每周更新数据，确保用户可获取最新的洞察信息。 探索益博睿数字身份图谱的强大功能。[点击此处](https://www.experian.com/marketing/consumer-sync/identity-resolution/identity-graph)了解更多详情，并可通过Snowflake直接获取所需解决方案。

搜集汇总

背景与挑战

背景概述

Experian的Digital Graph是一个数字身份图谱，通过连接HEMs、IPs、MAIDs等多种标识符到个人档案，提供跨设备的消费者行为洞察，以支持精准营销和广告优化。它覆盖1.26亿家庭、2.5亿个人和38亿数字ID，每周更新，帮助减少广告浪费并提升参与度。