National Readership Surveys, 1972 1st Quarter

<P>Abstract copyright UK Data Service and data collection copyright owner.</P>The National Readership Surveys are conducted quarterly either by the British Market Research Bureau or by Research Services Ltd. (1956 - 1959 Research Services Ltd; 1960 - 1967 British Market Research Bureau; 1968 - 1973 Research Services Ltd; 1974 - 1976 British Market Research Bureau; from 1977 onwards Research Services Ltd.). These surveys are designed principally to provide detailed information about the newspaper and magazine reading habits of the British people.<br>
The sponsors are virtually all the leading newspaper proprietors and advertising agencies in the country; many leading manufacturers were also consulted over the plan of the surveys.<br>
All surveys are substantially the same in form and content. Further details are available from the Archive upon application.<br><B>Main Topics</B>:<BR> Variables<br>
Region and polling district; town size; % Labour to Conservative in constituency; % jurors to electorate in polling district*; classification of informant &amp; household; social grade of household; household composition; age; age when finished full-time education; type of school/college last attended*; qualifications obtained*; accent of informant*; whether informant occupied; occupation of informant/head of household; smoking habits*; drinking habits*; camera usage*; use of cosmetics*; monthly general magazine readership; monthly women's magazine readership; national Sunday newspaper - detailed reading habits (where read, who pays, no. times read in week)*; daily national newspaper - detailed reading habits (where read, who pays, no. times read in day)*; cinema visiting; TV viewing; Radio Luxembourg listening*; national morning newspaper readership; provincial morning newspaper readership; evening newspaper readership; Sunday national newspaper readership; household composition (detailed); no. electors in household/institution*; home tenure; description of dwelling; household status of informant; sex and marital status; occupational details (i.e. industry, social grade etc.); income cohort; whether has PO savings or bank account; ownership of stocks shares or holdings in a unit trust; ownership of selected durable goods; car ownership; whether informant buys most petrol; selected publications, detailed reading habits (who pays, where read, no. times read)*; whether informant DIY person*; ownership of household pets (cats, dogs, birds)*; holiday away from home; holiday abroad; Sunday provincial newspaper readership.<br>
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*&lt;i&gt;earlier surveys only&lt;/i&gt;.

<P>本摘要版权归英国数据服务中心（UK Data Service）及数据集采集版权所有者所有。</P>全国读者调查（National Readership Surveys）每季度开展一次，执行方为英国市场研究局（British Market Research Bureau）或研究服务有限公司（Research Services Ltd.），具体执行时段划分如下：1956年-1959年由研究服务有限公司执行；1960年-1967年由英国市场研究局执行；1968年-1973年由研究服务有限公司执行；1974年-1976年由英国市场研究局执行；1977年起至今均由研究服务有限公司执行。本系列调查主要旨在全面获取英国民众的报刊与杂志阅读习惯相关详细信息。<br>调查赞助方几乎涵盖英国所有头部报业集团与广告代理商，另有诸多顶尖制造商参与了调查方案的咨询论证工作。<br>所有调查的形式与内容基本保持统一。如需获取更多调查细节，可向档案库提出申请。<br><B>核心主题</B>:<BR> 调查变量<br>地区与投票区；城镇规模；选区工党与保守党得票占比；投票区陪审员人数与登记选民数占比*；受访者与家庭分类；家庭社会阶层；家庭构成；年龄；全日制教育结束年龄；最后就读的学校/学院类型*；获得的学历证书*；受访者口音*；受访者是否在职；受访者/户主职业；吸烟习惯*；饮酒习惯*；相机使用情况*；化妆品使用情况*；月度大众杂志阅读量；月度女性杂志阅读量；全国性周日报纸详细阅读习惯（阅读地点、付费方、每周阅读次数）*；全国性日报详细阅读习惯（阅读地点、付费方、每日阅读次数）*；观影情况；电视收视情况；卢森堡电台（Radio Luxembourg）收听情况*；全国性早报阅读量；地方早报阅读量；晚报阅读量；全国性周日报纸阅读量；详细家庭构成；家庭/机构内登记选民数*；住房保有形式；住宅描述；受访者家庭地位；性别与婚姻状况；职业详情（即行业、社会阶层等）；收入阶层；是否拥有邮政储蓄或银行账户；是否持有股票、股份或单位信托基金份额；是否拥有指定耐用消费品；汽车保有量；受访者是否为主要燃油购买者；指定出版物详细阅读习惯（付费方、阅读地点、阅读次数）*；受访者是否为DIY（自己动手，Do It Yourself）爱好者*；家庭宠物保有情况（猫、狗、鸟类）*；离家度假情况；境外度假情况；地方周日报纸阅读量。<br><br>*<i>仅在早期调查中采集</i>.