Data of Chinese designer- entrepreneur’s digital storytelling and audiences’ engagement

These Data have been collected from Jicheng fashion designer entrepreneur’s (FDE’s) Weibo where she posted (e.g. text, photo) and interacted with her audiences. The author initially identified which item of cultural content is embedded in her each post with ten categories and have added up them at the same time, and next in importance measured statistically her audiences’ engagement activity to each post corresponds, finally calculated the percent to six cultural items and the average to three engagement activity items.