Financial Expectations, December 1981

<P>Abstract copyright UK Data Service and data collection copyright owner.</P>These are a series of surveys containing questions asked of a monthly representative sample of 1000 adults about their financial well-being and expectations by the British Market Research Bureau.<br><B>Main Topics</B>:<BR> The questions asked in the surveys, based on those developed by Katona and others at Michigan University, are intended to measure the three factors, 'ability', 'willingness to buy' and 'timing', on which future purchasing decisions are held to depend.<br>
Background variables include: sex; age cohort; marital and occupational status of senior head of household and of other members of household; terminal education age; home ownership; newspaper readership; television viewing patterns and cinema attendance.

<P>本摘要版权归英国数据服务中心（UK Data Service）及数据采集版权所有者所有。</P>本系列调研由英国市场研究局（British Market Research Bureau）面向月度代表性抽样的1000名成年人开展，问卷内容聚焦其财务福祉与相关预期。<br><B>核心主题</B>:<BR> 本次调研的问卷基于密歇根大学（Michigan University）卡特纳（Katona）等人开发的量表设计，旨在衡量决定未来购买决策的三大核心因素：购买能力、购买意愿与购买时机。<br>背景变量涵盖：性别、年龄组、家庭户主及其他家庭成员的婚姻与职业状况、最高受教育年龄、住房所有权、报纸阅读习惯、电视收视模式与影院观影情况。