Analysis Factor of Cloud ERP Adoption on MSME's In Greater Jakarta using DOI and TOE Models

This study examines the determinants influencing the intention to adopt cloud-based Enterprise Resource Planning (ERP) systems among Indonesian Micro, Small, and Medium Enterprises (MSME). By integrating the Technology-Organization-Environment (TOE) and Diffusion of Innovation (DOI) frameworks, this research finding that ICT Skill, Organizational Culture, Relative Advantages, and Complexity significantly influence the intention to adopt cloud-based ERP systems, with Relative Advantages identified as the most influential predictor. Conversely, the Regulatory Environment is found to have no significant effect on adoption intention. Data were collected from 391 UMKM owners identified as potential adopters of cloud-based ERP systems. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. These findings highlight the predominant role of internal technological and organizational factors over external environmental factors in facilitating cloud technology adoption within the UMKM sector. The study provides practical implications for policymakers and industry practitioners to accelerate digital transformation among small businesses in Indonesia.