Data frugality

Frugality, often seen as a virtue in managing personal resources, has gained recognition as a potential solution to societal issues such as excessive consumption and environmental degradation. This study investigates how frugality influences donation intent, revealing that individuals with both high and low levels of frugality exhibit increased willingness to donate. Interestingly, this effect is most pronounced in charity campaigns featuring multiple children, rather than just one. The perceived impact of donations serves as a crucial intermediary factor, further enhancing donation intent among frugal individuals. These findings provide valuable insights into the relationship between frugality and prosocial behavior, highlighting the importance of considering individual traits in charitable giving. By understanding the nuances of frugal behavior, charities can tailor their fundraising strategies to effectively engage potential donors and secure financial support. Ultimately, this research contributes to a deeper understanding of the psychological mechanisms driving philanthropic decisions, offering practical implications for charitable organizations seeking to maximize their impact.